Case Studies - irisprojectus.com
MEASURED OUTCOMES
What IRIS builds,
the numbers confirm.
Every engagement begins with a diagnostic. Every result is measured. What follows is what happened.
Up to 20 hrs/week
reclaimed per client
Under 20 seconds
avg. intake-to-response
Up to 375%
more qualified leads
Miami-area field service business
14 hours back. Every week.
BEFORE
The owner was answering calls from the truck. Estimates went out late — sometimes days after the job. Follow-up was manual, inconsistent, and easy to forget. Competitors with faster response times were winning jobs that should have been his. There was no digital presence, no brand, and no system for converting inbound interest into booked work.
THE BUILD
EFFICIENCY LAYER
- ·24/7 voice bot handling inbound calls — capturing jobs even during active service hours
- ·Automated estimate follow-up via SMS and email — triggered at 24, 48, and 72 hours
- ·Job routing and scheduling sync connected to field crew calendars
- ·QuickBooks invoicing automation — invoices generated and sent on job completion
GROWTH LAYER
- ·Google Business Profile build-out and review management system
- ·Local SEO targeting Miami service area keywords by trade
- ·Brand identity refresh — logo, color system, typography
- ·Vehicle signage and field uniform design for professional presence
AFTER
14 hours per week returned to the owner. Response time dropped to under one minute from first contact. Qualified leads increased 35% within the first 60 days of deployment. The owner stopped managing the phone and started managing the business.
“[ Client quote — to be added ]”
— Owner, Miami HVAC Company
Miami-area medical practice
375% more qualified patients. Same staff. No new headcount.
BEFORE
The front desk was overwhelmed during peak hours. Callers reached voicemail and didn’t leave messages. New patients were lost before they ever spoke to anyone. The practice had no structured digital presence, minimal online visibility, and no system for converting website visitors into booked appointments.
THE BUILD
EFFICIENCY LAYER
- ·AI intake system handling new patient inquiries 24 hours a day, seven days a week
- ·Smart intake forms by appointment type — routing patients to the right provider automatically
- ·CRM sync capturing every inquiry with full contact and appointment context
- ·Automated appointment reminders reducing no-shows by SMS and email
GROWTH LAYER
- ·Local SEO targeting Miami medical keywords across specialties
- ·Google Business Profile build-out with review generation system
- ·Website redesign — conversion-optimized with appointment CTAs throughout
- ·Brand identity consolidation across all patient touchpoints
AFTER
375% more qualified patient inquiries within 90 days of deployment. Average response time dropped to 20 seconds. The front desk shifted from phone triage to active patient care management. No new staff hired.
“[ Client quote — to be added ]”
— Practice Owner, Miami Health Clinic
Miami-area legal practice
Always-on intake. 300% more qualified consultations.
BEFORE
After-hours calls reached nothing — voicemail, no callback system, no follow-up process. Intake was entirely manual. Potential clients who called at 9 PM on a Tuesday never heard back. The firm’s digital presence was generic, with no differentiation by practice area and no clear path to booking a consultation.
THE BUILD
EFFICIENCY LAYER
- ·Always-on voice assistant handling after-hours calls and capturing lead details
- ·Intake routing by practice area — directing each lead to the appropriate team member
- ·Automated confirmation emails sent immediately after intake form submission
- ·HubSpot CRM integration with full pipeline tracking from first contact to consultation
GROWTH LAYER
- ·SEO strategy built by practice area — targeting high-intent Miami legal search terms
- ·Website redesigned for consultation conversion — clear CTAs, trust signals, practice area pages
- ·Brand identity refresh — professional visual system appropriate to legal positioning
- ·LinkedIn presence build-out for firm authority and referral network visibility
AFTER
300% more qualified consultations booked within the engagement period. After-hours calls handled automatically — no leads lost to timing. 8 hours per week reclaimed from intake management. The firm’s digital presence now differentiates by practice area and converts.
“[ Client quote — to be added ]”
— Managing Partner, Miami Legal Practice
Florida-based e-commerce brand
20 hours recovered. Campaigns running overnight.
BEFORE
Reporting was done by hand every week — pulling numbers from three platforms, building a spreadsheet, spending hours on a task that told them what already happened. After-hours customer inquiries were answered manually, or not answered at all. Paid media was running without proper conversion attribution, meaning budget was being allocated on instinct rather than data.
THE BUILD
EFFICIENCY LAYER
- ·Automated reporting dashboard pulling from all platforms in real time — no manual compilation
- ·After-hours AI engagement handling customer inquiries with product knowledge and order status
- ·Weekly performance summary auto-emailed to the team every Monday morning
- ·CRM sync connecting all customer interactions across channels into a single record
GROWTH LAYER
- ·Paid media rebuild across Google and Meta — proper conversion tracking and attribution
- ·SEO audit and content strategy targeting high-intent product and category keywords
- ·Email sequences built in ActiveCampaign — welcome, abandonment, post-purchase, and win-back flows
- ·Brand audit and visual consistency review across all customer-facing assets
AFTER
20 hours per week recovered from manual reporting and customer communication. Reporting fully automated — the team now spends that time on decisions, not data entry. 43% more qualified leads in the first 60 days following the paid media rebuild and email deployment.
“[ Client quote — to be added ]”
— Founder, Florida E-Commerce Brand
YOUR OPERATION NEXT
Every one of these started with a Blueprint.
A 60-minute diagnostic that maps your operation, identifies the friction, and shows you exactly what to build — and what it will recover. No obligation. No generic advice.
Discovery session · 60 minutes · delivered within 5 business days
IRIS
Intelligent Responsive
Infrastructure Systems
Company
© 2026 IRIS — Intelligent Responsive Infrastructure Systems · Florida, United States · irisprojectus.com